Press Release 11/02/09
Audi S4 “Urban Carver” Commercial (Video)
Feels like ski carving, the spectacular Audi S4 TV commercial reveals the new quattro feeling.
For Immediate Release: November 2, 2009
For more information contact: StreetSki, 888-868-6158
STREETSKI COLLABORATES WITH AUDI CAR COMPANY TO PRODUCE ONE OF THE MOST SPECTACULAR COMMERCIALS IN AUDI HISTORY… SO SPECTACULAR THAT IT WON A PRESTIGIOUS CLIO AWARD.
Fountain Hills, Arizona – StreetSki, not the car, was the principal player in an Audi S4 commercial that turned the streets of San Francisco into an urban ski slope. StreetSki is a “ski-like” elongated skate frame, equipped with ski bindings and inline skate wheels, for use with ski boots and poles.
“The idea for the commercial came from the Audi engineers who said it actually feels like ski carving, this new quattro feeling. But then we didn’t just want to show carving on the ski slopes, because that would be boring. We were looking for a spectacular realization for the image,” said Andre Kemper, Director Advertising Agency Kempertrautman GmbH. That’s why StreetSki was the ideal choice to accomplish this, because of its capability to navigate around sharp turns, down steep hills and over the cable car tracks, with ease.
StreetSki,LLC designs and manufactures inline skates for alpine skiers. They are patented, featuring a one-of-a-kind, fully flexible, skate frame and unique wheel configuration. StreetSki is a recreational device that enables the user to receive a full body, ski-specific workout, while enjoying the outdoors.
View the “Behind the Scenes” video for details with transcripts and quotes.
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